Checkout Analytics
Understand and optimize your checkout performance
Checkout Analytics helps you understand how customers move through your checkout flow, identify drop-off points, and optimize for higher conversion rates.
Key Metrics
| Metric | Description |
|---|---|
| Checkout Views | Total times checkout page was loaded |
| Checkout Started | Customers who began entering info |
| Payment Attempted | Customers who clicked pay |
| Checkout Completed | Successful purchases |
| Conversion Rate | Completed / Views (percentage) |
| Abandonment Rate | Started but not completed |
Checkout Funnel
Track customers through each step:
- Page View - Landed on checkout
- Email Entered - Provided email address
- Details Complete - Filled all required fields
- Payment Attempted - Clicked pay button
- Payment Successful - Transaction completed
The funnel visualization shows where customers drop off so you can focus optimization efforts.
Performance by Checkout Link
Compare performance across different checkout links:
- Revenue generated per link
- Conversion rate per link
- Average order value
- Abandonment rate
Use this to identify which checkout links perform best and apply winning patterns to others.
Device Breakdown
Understand how device type affects conversions:
| Device | Typical Insights |
|---|---|
| Desktop | Usually higher conversion, larger AOV |
| Mobile | Higher traffic, may need optimization |
| Tablet | Behavior between desktop and mobile |
Payment Method Analytics
See which payment methods customers prefer:
- Usage percentage by payment method
- Success rate by payment method
- Average order value by method
Traffic Sources
Track where checkout traffic comes from:
- Direct - Direct link access
- Referral - From other websites
- UTM Source - Tagged marketing campaigns
- Ref parameter - Custom tracking codes
Use UTM parameters to track marketing effectiveness:
https://checkout.revkeen.com/pay/xyz123
?utm_source=facebook
&utm_medium=paid
&utm_campaign=summer-saleTime to Convert
Understand checkout duration:
- Average time - From page view to completion
- Time per step - Duration at each stage
- Optimal range - Target checkout time
Longer checkout times often indicate friction. Look for steps that take unusually long.
Failure Analysis
Understand why payments fail:
| Failure Reason | Possible Actions |
|---|---|
| Card declined | Suggest trying another card |
| Insufficient funds | Offer payment plans if available |
| Invalid card | Improve input validation |
| 3D Secure failed | Clear authentication instructions |
| Fraud blocked | Review fraud rules |
Optimization Opportunities
Use analytics to identify improvements:
- High abandonment at email - Consider guest checkout
- Drop-off at address - Minimize required fields
- Failed payments - Add more payment methods
- Mobile issues - Optimize mobile experience
- Long checkout time - Simplify the flow
Exporting Analytics
Export checkout data for deeper analysis:
- Select date range
- Click Export
- Choose format (CSV or PDF)
- Download for analysis in your tools