Analytics
Comprehensive business metrics and reporting
The Analytics dashboard provides deep insights into your business performance. Track revenue trends, understand customer behavior, and identify growth opportunities.
Accessing Analytics
Navigate to Finance → Analytics to view your analytics dashboard.
Revenue Metrics
| Metric | Description |
|---|---|
| Gross Revenue | Total revenue before any deductions |
| Net Revenue | Revenue after refunds, chargebacks, and fees |
| MRR | Monthly Recurring Revenue from subscriptions |
| ARR | Annual Recurring Revenue (MRR × 12) |
| ARPU | Average Revenue Per User |
MRR Movements
Track how your MRR changes over time:
| Movement | Description |
|---|---|
| New MRR | MRR from new subscriptions |
| Expansion MRR | MRR increase from upgrades |
| Contraction MRR | MRR decrease from downgrades |
| Churned MRR | MRR lost from cancellations |
| Reactivation MRR | MRR from reactivated subscriptions |
Subscription Metrics
| Metric | Description |
|---|---|
| Active Subscriptions | Current number of active subscriptions |
| Churn Rate | Percentage of subscriptions canceling per period |
| Trial Conversion | Percentage of trials converting to paid |
| LTV | Customer Lifetime Value |
Charts and Visualizations
Interactive charts help you understand trends:
- Revenue over time - Daily, weekly, or monthly view
- MRR waterfall - Visual breakdown of MRR changes
- Subscription growth - New vs churned over time
- Payment success rate - Transaction success trends
- Revenue by product - Top performing products
- Geographic distribution - Revenue by country
Time Period Selection
Analyze data across different time periods:
- Last 7 days
- Last 30 days
- Last 90 days
- Year to date
- Custom date range
Compare periods to see growth. Select "Compare to previous period" to view percentage changes.
Cohort Analysis
Understand customer behavior over time:
- Retention cohorts - How long customers stay by signup month
- Revenue cohorts - Revenue generated by signup cohort
- Product cohorts - Behavior differences by first product
Exporting Reports
Export data for further analysis:
- Select the report or chart
- Click Export
- Choose format (CSV, Excel, or PDF)
- Download the report
Scheduled Reports
Automatically receive reports via email:
- Configure the report parameters
- Click Schedule
- Set frequency (daily, weekly, monthly)
- Add email recipients
- Save the schedule