Discounts Dashboard
Create promotional codes and track their performance
The Discounts dashboard lets you create and manage promotional codes, track redemptions, and analyze the impact of your promotions.
Accessing Discounts
Navigate to Products → Discounts to manage your discount codes.
Discount List
View all your discounts with key metrics:
| Column | Description |
|---|---|
| Code | The discount code customers enter |
| Type | Percentage or fixed amount |
| Value | Discount amount or percentage |
| Redemptions | Times used / maximum uses |
| Revenue Impact | Total discount amount given |
| Status | Active, expired, or exhausted |
Creating a Discount
- Click New Discount
- Choose discount type:
- Percentage off - e.g., 20% off
- Fixed amount - e.g., $10 off
- Enter the discount code (or generate random)
- Set the discount value
- Configure restrictions (optional):
- Maximum redemptions (total and per customer)
- Minimum purchase amount
- Valid date range
- Eligible products or prices
- First-time customers only
- Click Create Discount
Discount Types
| Type | Description | Use Case |
|---|---|---|
| Percentage | Reduces price by X% | General promotions, sales |
| Fixed Amount | Reduces price by $X | Specific dollar savings |
| Free Trial Extension | Extends trial period | Subscription promotions |
Duration Settings (Subscriptions)
For recurring products, configure how long the discount applies:
| Duration | Description |
|---|---|
| Once | Applies to first payment only |
| Forever | Applies to all future payments |
| Repeating | Applies for X billing periods |
"Forever" discounts should be used carefully as they permanently reduce revenue from that subscription.
Setting Restrictions
Usage Limits
- Total redemptions - Maximum times code can be used overall
- Per customer - Maximum times a single customer can use it
Product Scope
- All products - Discount works everywhere
- Specific products - Select which products are eligible
- Specific prices - Select which price configurations
Customer Restrictions
- First-time customers only - New customers only
- Specific customers - Pre-assign to certain customers
- Minimum purchase - Require minimum order value
Discount Analytics
Click any discount to view detailed analytics:
- Redemption history - Who used it and when
- Revenue impact - Total discount amount given
- Conversion lift - Compare to non-discounted sales
- Customer acquisition - New customers from this code
- LTV analysis - Lifetime value of discounted customers
Managing Discounts
Editing
You can edit certain fields on active discounts:
- Maximum redemptions (can increase, not decrease below current)
- Expiration date (can extend)
- Product restrictions (can expand)
The discount code, value, and type cannot be changed after creation. Create a new discount if you need different settings.
Archiving
Archive a discount to stop it from being used:
- Open the discount details
- Click Archive
- Confirm the action
Archived discounts cannot be redeemed but historical data is preserved.