Customer Intelligence
Health narratives, payment-failure predictions and churn risk for every customer, as a RevKeen add-on
Customer Intelligence is a RevKeen module built on top of customer health scores. It explains each customer's payment health in plain English and predicts which customers are likely to miss their next payment or churn.
What it does
Health narratives
Each customer gets a short, generated summary of their payment health: their payment behaviour, recent changes, and the factors raising or lowering their risk.
Payment-failure predictions
For each customer, Customer Intelligence estimates how likely their next payment is to fail. A prediction shows:
- the likelihood that the next payment fails
- a risk level: low, medium or high
- the main risk factors, such as consecutive payment failures, a high recent failure rate, a hard decline, or a stale payment method
- a recommended next step
Churn risk
A separate model estimates each customer's churn risk, with a risk level, the signals behind it and a recommended action.
Where you see it
- Customer page. The Customer intelligence card shows the narrative, payment risk and churn risk. When there is not enough payment history yet, it says Not enough history for predictions yet.
- Customers list. Filter to high-risk customers.
- Dashboard home. Summary cards show customers at risk across your account.
Schedule
Health narratives and payment-failure predictions run daily. Churn risk runs monthly. Predictions start with the next scheduled run after the module is active, and get more accurate as payment history builds up.
Data used
Customer Intelligence uses the payment data already in your RevKeen account: each customer's payments and failures, decline types, dunning history, how promptly they pay, how long they have been a customer, and the age and health of their payment method. It needs no external account.
How to get it
Customer Intelligence is a paid add-on. See Fees for the current price.
- It is listed in Settings → Billing under Add-ons, in the Automation and insight group. Its status shows Active once it is on your account.
- Apps → Marketplace → Customer Intelligence shows what the module does, its prediction schedule and account-wide summaries.
- Until the add-on is active, the Customer Intelligence card on a customer page shows Add Customer Intelligence.
To add it to your account, contact support@revkeen.com if you do not see an option to add it in Settings → Billing.
Limits
- Predictions are estimates. Use them to decide who to contact first, not as a reason to refuse a customer.
- A customer needs payment history before predictions appear.
- Predictions do not change any payment, invoice or subscription by themselves.
Related
- Customer Health Scores -- The score Customer Intelligence builds on
- Dunning -- Recovering failed payments
- Integrations -- All apps and modules
Owner: david · Reviewed 30 Sep 2026 · Next review 29 Dec 2026