Analytics

The Analytics dashboard provides deep insights into your business performance. Track revenue trends, understand customer behavior, and identify growth opportunities.

Accessing Analytics

Navigate to Finance > Analytics to view your analytics dashboard. Checkout-specific analytics are available under Checkout > Analytics.

Revenue Metrics

MRR Movements

Track how your MRR changes over time:

Subscription Metrics

Charts and Visualizations

Interactive charts help you understand trends:

• Revenue over time -- Daily, weekly, or monthly view
• MRR waterfall -- Visual breakdown of MRR changes
• Subscription growth -- New vs churned over time
• Payment success rate -- Transaction success trends
• Revenue by product -- Top performing products
• Geographic distribution -- Revenue by country

Time Period Selection

Analyze data across different time periods:

• Last 7 days
• Last 30 days
• Last 90 days
• Year to date
• Custom date range

Compare periods to see growth. Select "Compare to previous period" to view percentage changes.

Cohort Analysis

Understand customer behavior over time:

• Retention cohorts -- How long customers stay by signup month
• Revenue cohorts -- Revenue generated by signup cohort
• Product cohorts -- Behavior differences by first product

Checkout Analytics

Checkout Analytics helps you understand how customers move through your checkout flow, identify drop-off points, and optimize for higher conversion rates.

Key Checkout Metrics

Checkout Funnel

Track customers through each step:

1. Page View -- Landed on checkout
2. Email Entered -- Provided email address
3. Details Complete -- Filled all required fields
4. Payment Attempted -- Clicked pay button
5. Payment Successful -- Transaction completed

The funnel visualization shows where customers drop off so you can focus optimization efforts.

Performance by Checkout Link

Compare performance across different checkout links:

• Revenue generated per link
• Conversion rate per link
• Average order value
• Abandonment rate

Use this to identify which checkout links perform best and apply winning patterns to others.

Device Breakdown

Understand how device type affects conversions:

Payment Method Analytics

See which payment methods customers prefer:

• Usage percentage by payment method
• Success rate by payment method
• Average order value by method

Traffic Sources

Track where checkout traffic comes from:

• Direct -- Direct link access
• Referral -- From other websites
• UTM Source -- Tagged marketing campaigns
• Ref parameter -- Custom tracking codes

Use UTM parameters to track marketing effectiveness:

https://checkout.revkeen.com/pay/xyz123
  ?utm_source=facebook
  &utm_medium=paid
  &utm_campaign=summer-sale

Time to Convert

Understand checkout duration:

• Average time -- From page view to completion
• Time per step -- Duration at each stage
• Optimal range -- Target checkout time

Longer checkout times often indicate friction. Look for steps that take unusually long.

Failure Analysis

Understand why payments fail:

Optimization Opportunities

Use analytics to identify improvements:

• High abandonment at email -- Consider guest checkout
• Drop-off at address -- Minimize required fields
• Failed payments -- Add more payment methods
• Mobile issues -- Optimize mobile experience
• Long checkout time -- Simplify the flow

Exporting Reports

Export data for further analysis:

1. Select the report or chart
2. Click Export
3. Choose format (CSV, Excel, or PDF)
4. Download the report

Scheduled Reports

Automatically receive reports via email:

1. Configure the report parameters
2. Click Schedule
3. Set frequency (daily, weekly, monthly)
4. Add email recipients
5. Save the schedule